Our brand reflects our values and differentiates us from our competitors. Through our visual identity and tone of voice, we demonstrate that we are the University of Birmingham. Whether you’re representing the University overseas, welcoming visitors to our campus or producing communications for your stakeholders; here is everything you will need to represent the University’s visual identity and tone of voice correctly.
Our refreshed identity will provide a clear, compelling, and consistent voice and image for the University, underpinning the ambition in our 2030 Strategic Framework to become a Global Top 50 institution.
More than just a logo or a colour palette, UoB’s reputation and identity is about our people, our purpose and values and the quality of the work we do. You will be able to find logo guidelines, templates and guidance in our new Brand Portal.
Other resources and guidance
A series of visuals to bring the University’s values to life
Guidance for producing reputation-enhancing audio content for a variety of audiences
Guidance for working on the website, Intranet, social media and CRM
Build your digital footprint and enhance your online research profile and reputation
If you have any questions related to branding that are not answered in this tookit, please contact a member of the External Relations team below:
Head of Campaigns and Reputation
+44 (0)121 415 8558